In which direction does latitude increase?

Latitude is a geographic coordinate that specifies the north-south position of a point on the Earth's surface. It is measured in degrees, with the Equator defined as 0 degrees latitude. As one moves from the Equator toward the North Pole, the latitude increases from 0 degrees to 90 degrees North. This increase occurs in a northward direction.

Conversely, moving toward the South Pole from the Equator decreases latitude values, as they transition from 0 degrees at the Equator to 90 degrees South. Therefore, the increase in latitude occurs specifically as you move northward from the Equator. This is why the answer identifying the direction of increasing latitude as northward is correct.